SWOT Analysis of NBP

Strengths

Custodian of Govt

N.B.P is a Custodian of government capital and Govt. Business owner as well as custodian of public money

Agent of State Bank

N.B.P work as agent of State Bank of Pakistan

Old and sound Financial institution

N.B.P is old and Sound financial institution among other banks and high profitability and it is the lender of govt. agencies.

Western union facility

National Bank of Pakistanis only one bank which provides the facility of Western union to their customer. Through western union money is transfer in Pakistan from aboard.

Vast Network

N.B.P is the first bank which has huge operational network all over the Pakistanas well as abroad

Job Security

Employee Job security, benefit and recognition hard work of staff through incentives

Customer Satisfaction:

Due to govt. bank, Customers feels secure their money in N.B.P and enjoy the satisfaction

Online Banking:

Online Banking is also strength of N.B.P because it has more then 150 branches is online. It helps the fast service to the customers and we also check the balances and daily transactions just at one key press.

Highest Rating and Receive awarded

N.B.P highest credit rating bank in the Pakistan among all other banks and received many awards locally and internationally due to its efficiency.

Product and Services

N.B.P launch many products and services to their customer so N.B.P try to improved the quality of life our customer

Rules and Regulation

Employees of N.B.P are strict follow the rules and regulation impose by the bank. In this way the output of the bank is enhances.

More Deposit

N.B.P has a lot of deposit of the customer among the other bank in the market.

Weaknesses

Poor Dealing

Employees of the bank know that their job is secure so their behavior with customer is not professional.N.B.P Employees rudely behave with customers and as well as with each other.

Lack of Computerized Network

Lack of computerized network which cause the more time consume, energy and mental stress in rush face the employee. The bank lacks the modern equipment, outdated systems and procedures

Political pressure

Being Govt. bank political pressure affects the negative way and provides the loan to the customer under pressure which creates the negative affect on bank employee.

Lack of online Branches

Online work in now day is become very popular but N.B.P has limited online branches

Lack of Advertisement of Product

Lack of modern financial/banking product, the bank falls far behind when innovative and new schemes are considered. There are no proper system for advertisement & marketing of products

Lack of IT infrastructure

Lack of IT infrastructure and some time IT system is hanged so bank could not provide the information to their customer on time.

Favoritism

The promotion and bonuses are powered by senior favoritism will and decision which affect the employee’s performance negatively. That is why, Condition of Bank branches is very poor and service to the clients is slow

Decision making

Resistance to change and decision making process are slow.

Opportunities

Growing Banking System

Nowadays banking system is growing rapidly so N.B.P have opportunities to apply advance standard and more contribute into the market.

Trust Due to Govt Bank

N.B.P more trustable due to government bank so it has opportunity to improve itself and increase market share among other banks

Economic Activities

Now a day economic and business activities are increasing, N.B.P play roll in trade and commerce for the benefit of their customer. N.B.P has vast opportunity to introduce new products and services because its branches spread all over the Pakistan and it has large number of customer.

Electronic Banking

Now a day, a world becomes a global village due to advancement of technology particularly in computer field. So N.B.P introduce new technology to provide the good service of their customer.

Marketing Plan

Develop organize the aggressive marketing plan for promotion the bank and its products. Can lunch a marketing strategy and offer new and innovative products to capture the business from other banks.

Increase Business

N,B,P has ability to become number one bank in Pakistan due to vast operational network, large number of customer area and government of bank. With proper planning can hunt more and more business from the public and private sector as people still trust over it.

Threats

Number of Commercial Bank

Number of commercial bank are opened, operating their business and provide same facilities and product to the customer which provide N.B.P so It is threat for N.B.P.

Competition with other Banks

Competition with foreign bank because they offer many service to their customer are totally free or minimum prices.

Political Influence

Political influence is also threat for N.B.P because it is a government bank and political pressure affects the performance of it.

Customer Satisfaction

Customer satisfaction is very important for business but in N.B.P there are no proper systems to remove the customer complaints for its satisfaction.

High  Interest Rates

N.B.P receive high interest rate when other banks offer lower interest rates. Interest rates offered by N.B.P like interest on loan, extra higher service charges.